4 Ways to Evoke Positive Emotions in Fabrication and Visual Design

Dec 27 • Event Fabrication Solutions Category - Blog • 83 Views • No Comments on 4 Ways to Evoke Positive Emotions in Fabrication and Visual Design

It was always our vision to bring out happiness with the dedication we have towards conceiving, designing, building and delivering brilliant products for events. We at Create Specialist Fabrication Services LLC know that great concepts need great delivery and a special talent to turn great ideas into physical reality.

We know by heart that designers who work in fabrication to create events’ materials or to express a specific brand, try to create designs that are not only easy to remember and relate to, but portray the event’s scope or the brand concisely and accurately as well. Add to this the need to evoke the right emotions and the inherent need for brand simplicity. However, if you can learn to evoke positive emotions consistently with your design work, you’ll become highly desired. It’s critical to dive deep into ideas and discover audience, because what may speak positively to one group may create negative feelings in another.

Well, knowing exactly where to start when studying a new order, however, can be a bit overwhelming to say the least. Don’t despair! The following are some 4 excellent ways to delve into the depths of an entity and create images that will foster positive emotions in their attendees or target market.

1. FOCUS ON A SINGLE EMOTION
Focusing on an emotion is fairly obvious, but many designers try to accomplish too much within a single design, dilute their efforts, and spread themselves to thin. Not all designers focus their efforts by asking client this specific question: What do you want your attendees to feel when they notice or recognize your visual designs? Common answers could include: happy, trusting, strong, joyous, sexy, and a variety of other positive sentiments. Reflecting that single but primary emotion, should then be your design objective.

2. FOCUS ON THE AUDIENCE
You’ll want specifics: an age range, income level, gender, location, career, and more. The greater the details, the better you can research what speaks to this group of consumers or businesses. Try to think like the customer of this brand for example, not like your client. Often a client will tell you what they think their customer thinks, or even worse, should think. It’s your job as the designer to see past any misconceptions put yourself in the eyes and emotions of the consumer. Your outside perspective can be invaluable.

3. ANTICIPATE CONCERNS
After you come up with a few mock-ups, consider any concerns your client may have with the concept. Do the visuals portray enough emotion or the right emotion? Also try to anticipate misconceptions consumers may have when viewing the design, including unintentional visual ambiguities, which have sunk many flawed brands for example. Just as with writers, designers and even the clients can get too close to their work and miss a glaring issue. Put your work aside and come back to it later. Ask friends, family, and colleagues for their opinions.

4. CREATE A CHARACTER
A mascot as a visual is a great way to personify a brand or an event character. People can associate positive feelings with a brand easily if the character is a cute animal, a baby, or even a sexy silhouette. For a brand that’s not really easy to associate with feelings, such as technology, an appealing mascot can help to both make the brand memorable and give people the desired warm and fuzzy feelings.

Be positive and just do it right!

From Create Specialist Fabrication Services LLC – with Ref. to articles on https://www.sitepoint.com/

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